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Industry insights, marketing tips, studio news, and the studio's thoughts on everything that exist at the intersection of motorsports, business, marketing, and design.

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What does a perfect B2B sponsor look like in motorsports

The following is a fictional B2B sponsorship example we’ve created to help spark your creativity as a racer

1.10.21

What makes for a good fit when working with a sponsor?

What makes for a good fit when working with a motorsports sponsor?

Covering how to spot businesses that make a good fit for your racing efforts. By no means are we discouraging reaching out to as many businesses as you can, however, your first targets should fit the following criteria.

1.4.21

What does a Post-Covid Motorsports Landscape in 2021 look like? And how can businesses adapt?

Looking back, we wanted to share our observations, and how businesses, teams, and drivers can quickly adapt to make 2021 a far more prosperous and productive year.

11.23.20

A Further Shift in Specialization within Motorsports for Ikoniqa

A brief history of Ikoniqa, and how we're now pivoting from being a motorsports centric agency to now a motorsports exclusive agency.

10.20.20

Partstop Spectrum | Establishing a U.S. Hub for Spectrum F1600 Parts

We work with Partstop, the official distributor of Spectrum race car OEM parts and cars, in building their U.S. digital presence.

8.6.20

Ikoniqa Sponsoring YouTuber David Land at the Battle at the Brickyard

In what might have been our most exciting partnership yet, Ikoniqa had the pleasure of working with and sponsoring the popular motorsports YouTube personality David Land for the Battle at the Brickyard USAC kart race at Indianapolis Motor Speedway (July 31st - August 2nd).

7.6.20

Back Up to Speed with Formula Race Promotions

After a prolonged off-season of racing both on the East Coast and globally, we were excited to attend and be apart of the first Formula Race Promotions event of 2020 at Pittsburgh International Race Complex June 19-21st.

3.25.20

Ikoniqa Sponsoring TechSport Racing in GT World Challenge presented by AWS

Ikoniqa is proud to be sponsoring and working with TechSport Racing in the 2020 GT World Challenge presented by AWS. For 2020, all TechSport Racing cars will be carrying our signature teal box logo as a supporting sponsor.

2.18.20

Ikoniqa Partners with Formula Race Promotions

Ikoniqa is excited to announce we will be partnering with Formula Race Promotions (FRP) for the 2020 racing season as a presenting partner of the series.