Kart Racing

Industry insights, marketing tips, company news, and our thoughts on everything that exists at the intersection of motorsports, business, marketing, and design.

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The Ultimate Guide to Kart Racing + Marketing within the Sport as told by a Design Agency that Decided to Race Karts.

Everything you could ever need to know before karting, and the results and learnings of our marketing efforts within the sport

5.12.21

Kart Racing, Marketing, and Seeing the World Through the Eyes of a Driver

As Ikoniqa’s first ever karting season kicks off this Friday at Pittsburgh International Race Complex, I wanted to put out an update regarding the experience thus far, written from my own perspective

8.6.20

Ikoniqa Sponsoring YouTuber David Land at the Battle at the Brickyard

In what might have been our most exciting partnership yet, Ikoniqa had the pleasure of working with and sponsoring the popular motorsports YouTube personality David Land for the Battle at the Brickyard USAC kart race at Indianapolis Motor Speedway (July 31st - August 2nd).