Studio Blog

Industry insights, marketing tips, studio news, and the studio's thoughts on everything that exist at the intersection of motorsports, business, marketing, and design.

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Our work with Corey Alexander and RideHVMC

Our latest portfolio piece is now available for viewing on our Works page, featuring a small sampling of the work we did with Corey Alexander and RideHVMC

7.14.21

A Step Above Standard Motorsports Sponsorship Offerings – Story Telling

Beyond the standard offerings for sponsors like hospitality, team branding, social media, etc, offer to collaborate in constructing and telling a real story...

6.16.21

All You Need to Know About Our Motorsports Deck Digital Product - Including Why it's Pay What You Want, and More...

Learn all the details about our one of a kind deck for teams and racers, including intended use cases, system reqs, ad ons, and why it's pay what you want.

5.27.21

Dark Horse Racing's 2021 Livery by ICM Designs & Ikoniqa breaks the Cover

Dark Horse Racing's Factory 5 GTM livery has officially broken the cover - Designed in collaboration with ICM Designs.

5.21.21

Why the small deals are a big deal in motorsports

In this blog, we lay out five reasons why the small sponsorship deals you maintain are a bigger deal than you might think.

5.12.21

Kart Racing, Marketing, and Seeing the World Through the Eyes of a Driver

As Ikoniqa’s first ever karting season kicks off this Friday at Pittsburgh International Race Complex, I wanted to put out an update regarding the experience thus far, written from my own perspective

4.21.21

Ikoniqa Partners with Driver Nathan Saxon of Nathan Saxon Racing

Ikoniqa is pleased to announce our latest partnership with racing driver, driver coach, and engineer Nathan Saxon of Nathan Saxon Racing

3.17.21

Ikoniqa Renews Partnership with Formula Race Promotions through 2021

Ikoniqa is excited to announce a continuation of our series sponsorship of Formula Race Promotions for the 2021 racing season!

3.9.21

Ikoniqa partners with RideHVMC and Rider Corey Alexander as we enter the MotoAmerica Scene

Since we began our work in the motorsports domain, our focus has been on those who compete in 4-wheeled racing categories, but that's all about to change...

3.1.21

Now in Development: Digital Products, featuring motorsports specific proposal decks

We’re productizing our deck designs so you (teams, racers, and beyond) can build your own tailored presentations.

2.3.21

Helping bring concepts to life through renderings | Our work with Adobe Road

The latest entry into our portfolio is a study in how digital rendering aids in bringing concepts to life

1.30.21

Four dos and three donts when it comes to cold sponsorship outreach

There's no perfect playbook for how to reach out to a prospective sponsor, but there are definitely some things you should and shouldn't be doing