Studio Blog

Industry insights, marketing tips, studio news, and the studio's thoughts on everything that exist at the intersection of motorsports, business, marketing, and design.

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Web Design in Motorsports: The Business Value, Purpose, and Capabilities it Brings

When it comes to motorsports web design, we have to let the desired outcomes drive our decisions.

2.16.23

Motorsports Sponsorship: Moving from Commodity Offerings into Real Value Creation

Motorsports Sponsorship: Move from commodity offerings into real value creation

Value creation for sponsors in motorsports - This blog explores the fundamentals of what real value creation looks like for racing sponsors.

1.25.23

Just for Racers – New Products & Services

Grand Prix Studio now offers services specifically designed for drivers and riders as we aim to provide a level of service to everyone from individual racers to the performance brands that power them.

12.21.22

Podcast Feature: Talking All About Branding in Motorsports

Samuel Pawlak of Grand Prix Studio and Alex Bialek of 1FiveFour Creative talk everything at the intersection of branding and motorsports on the new Branded Motorsport Podcast

12.13.22

What makes motorsports marketing and design work more or less expensive?

Price is usually a large factor when any entity in motorsports is deciding to work with a studio or agency. But what does the price say about a studio’s work? And how can you use this pricing model to your own advantage?

11.9.22

Ikoniqa Rebrands to Grand Prix Studio

I’m excited to announce that Ikoniqa will be officially rebanding to Grand Prix Studio

11.1.22

Big Changes Incoming for Ikoniqa by the end of 2022

The studio will be undergoing three noteable changes over the next two months as 2022 comes to a close.

9.14.22

Racers – Talk about your ideal sponsor’s problems…Seriously

The fastest route to attracting real partners in your motorsport sponsorship ventures is to publish content that speaks directly to their problems and denotes how you could act as a potential solution.

9.6.22

Grand Prix Studio (formerly Ikoniqa) Now Offering its Motorsports Design, Branding, and Marketing Services Globally

Grand Prix Studio will be expanding its service reach, opening the door for us to work with new teams, series, circuits, and performance brands globally from here onwards

8.11.22

The Competitive Advantage UI / UX Design brings to Motorsports

UI (User Interface) and UX (User Experience) design can be the difference between someone buying your service or product, or searching out a competitor.

6.28.22

Six Reasons why the Sahlen Six Hours at the Glen should instead be a Saturday Endurance Classic that Races Into the Summer Night

I think the Sahlen Six Hours should be held on a Saturday, with the green flag dropping at 3PM, and the checkered flying at 9PM. Here’s six reasons why.

5.17.22

Could Your Motorsports Efforts Use a Heavy Dose of Minimalism?

As if motorsports wasn’t loud enough as a sport, some feel the need to create even more noise in their marketing efforts. Here's how to fix it.