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Industry insights, marketing tips, company news, and our thoughts on everything that exists at the intersection of motorsports, business, marketing, and design.

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A Step Above Standard Motorsports Sponsorship Offerings – Story Telling

Beyond the standard offerings for sponsors like hospitality, team branding, social media, etc, offer to collaborate in constructing and telling a real story...

6.16.21

All You Need to Know About Our Motorsports Deck Digital Product - Including Why it's Pay What You Want, and More...

Learn all the details about our one of a kind deck for teams and racers, including intended use cases, system reqs, ad ons, and why it's pay what you want.

5.21.21

Why the small deals are a big deal in motorsports

In this blog, we lay out five reasons why the small sponsorship deals you maintain are a bigger deal than you might think.

5.12.21

Kart Racing, Marketing, and Seeing the World Through the Eyes of a Driver

As Ikoniqa’s first ever karting season kicks off this Friday at Pittsburgh International Race Complex, I wanted to put out an update regarding the experience thus far, written from my own perspective

1.30.21

Four dos and three donts when it comes to cold sponsorship outreach

There's no perfect playbook for how to reach out to a prospective sponsor, but there are definitely some things you should and shouldn't be doing

1.15.21

What does a perfect B2B sponsor look like in motorsports

The following is a fictional B2B sponsorship example we’ve created to help spark your creativity as a racer

1.10.21

What makes for a good fit when working with a motorsports sponsor?

Covering how to spot businesses that make a good fit for your racing efforts. By no means are we discouraging reaching out to as many businesses as you can, however, your first targets should fit the following criteria.

1.4.21

What does a Post-Covid Motorsports Landscape in 2021 look like? And how can businesses adapt?

Looking back, we wanted to share our observations, and how businesses, teams, and drivers can quickly adapt to make 2021 a far more prosperous and productive year.