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Industry insights, marketing tips, company news, and our thoughts on everything that exists at the intersection of motorsports, business, marketing, and design.

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Welcome to the Studio: A New Video Series

Discussing everything at the intersection of motorsports, branding, business, design, marketing, sponsorship, tech, and more

1.13.22

Our 2022 Collection of Decals is Out, Including New Studio Edition Designs

From competition use decals, to our new studio edition designs, check out all the new decals in this latest post

12.15.21

Business Strategy in Motorsports: Why it’s high value, what it entails, and how you can implement it

Race strategy is a vital component to winning on track. But are we applying that same strategic rigor and fine detail off track?

12.2.21

The Fundamental Purpose of Branding within Motorsports and Business

Your brand in motorsports is way more than just aesthetics. A well executed brand is both a tool to be leveraged to your advantage, and one less set of variables in the system. This is branding in motorsports 101.

11.30.21

Motorsports Marketing - the Remix will Outperform an Original Every Time

In marketing, 99 out of 100 times, the remix will outperform an original. But what do we mean by this rule?

10.19.21

The Ultimate Guide to Kart Racing + Marketing within the Sport as told by a Design Agency that Decided to Race Karts.

Everything you could ever need to know before karting, and the results and learnings of our marketing efforts within the sport

9.22.21

How We Work with Racing Series to Streamline, Manage, & Improve their Web & Digital Presence

Acting as a working partner to racing series is some of the most fulfilling work we do as we keep these traveling circuses up and running on the digital front.

7.14.21

A Step Above Standard Motorsports Sponsorship Offerings – Story Telling

Beyond the standard offerings for sponsors like hospitality, team branding, social media, etc, offer to collaborate in constructing and telling a real story...

5.27.21

Dark Horse Racing's 2021 Livery by ICM Designs & Ikoniqa breaks the Cover

Dark Horse Racing's Factory 5 GTM livery has officially broken the cover - Designed in collaboration with ICM Designs.

5.21.21

Why the small deals are a big deal in motorsports

In this blog, we lay out five reasons why the small sponsorship deals you maintain are a bigger deal than you might think.

5.12.21

Kart Racing, Marketing, and Seeing the World Through the Eyes of a Driver

As Ikoniqa’s first ever karting season kicks off this Friday at Pittsburgh International Race Complex, I wanted to put out an update regarding the experience thus far, written from my own perspective

1.30.21

Four dos and three donts when it comes to cold sponsorship outreach

There's no perfect playbook for how to reach out to a prospective sponsor, but there are definitely some things you should and shouldn't be doing