LA Honda World Racing
UI + UX Design
Web Management
Web Design
Digital Identity Design
Marketing Asset Creation
Brand Identity System
SEO
Digital identity guidelines for web use - Using the team's existing color palette to create hierarchy among different racing classes (TCA, TC, & TCR). The frosted glass effect used throughout the site created additional real estate which we utilized to highlight team parters and convey important information in clean and professional fashion
Inspiration for the user interface was drawn from popular racing video games as we aimed to create a familiar and inviting experience for their target prospective drivers.
Grand Prix Studio currently manages the new website in collaboration with L.A. Honda World Racing's marketing team. View the site for yourself.
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