Indianapolis 8 Hour

Crafting a social media marketing identity for the largest GT endurance race on the continent. The Indianapolis 8 Hour is the final round of the SRO Fanatec GT World Challenge America Season and the penultimate round of the Intercontinental GT Challenge powered by Pirelli

Graphic Design

Marketing Asset Creation

Digital Identity Design

Identity design inspired and influenced by existing Indinapolis 8 Hour assets and expanded upon with a new font-set, colorway, and graphics.

Content designed to grab the user’s attention and educate, excite, and inform them on everything Indy 8 Hr.

In conjunction with these posts, a set of web advertisements and posters were created to promote the event across many popular partner sites.

You can view all of the posts designed @indy8hour

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